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[2003-08-29] SEO Corner - Keyword-rich URLs and search engine visibility (Part 2)
Reader question: I still want some more clarification on keyword-rich URLs and search engine visibility. We are an Outdoor Gear/Sporting Goods website with the generic URL outdoorworld.biz I gather from your article that breaking our Web site navigation into different categories such as:
[2003-08-29] Removing Space Around Web Forms
The easiest and most effective way to eliminate unwanted text around your web forms is to use a snippet of CSS code.
[2003-08-28] Iterative Design -- The Power of Cascading Style Sheets
Sheets for Prototyping is an essential tool for designers. The ability to take a vision, quickly mock it up, and present it for critique and evaluation is critical to developing quality, usable designs. Prototypes are most valuable when teams can iterate quickly. Taking an idea, trying it out, discovering flaws, modifying the design, and trying it out again is the essence of an iterative approach to design.
[2003-08-22] SEO Corner - Keyword-rich URLs and search engine visibility
Question: Can an search engine's bot distinguish between words in a domain name? For example, if a domain name is www.biggreenboat.com, will search engines "separate" these words (Big Green Boat) and then give prominence towards keywords or as if treated as keywords?
[2003-08-22] Watermarks with Cascading Style Sheets
In the print industry the sign of quality paper is a company watermark or brand emblem. This same effect can be achieved for your company's web site using CSS. This effect is compatible only with MIE4+ and NS6.1+. Older browsers will simply not render the watermark.
[2003-08-19] Calculating the Cost of Content
In our enthusiasm to measure clickthroughs, pageviews and revenues, we seldom stop to consider the cost of our Web site content.
[2003-08-18] Fonts: Choosing Wisely
Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.
[2003-08-15] SEO Corner - Hiding Content from the Search Engines
Question: We have recently inserted an "encryption code" in our home page at http://www.imagelair.com to keep most from viewing our source code (meta tags/keywords). The code works fine, but we noticed that our stats program reflected that about half of the hits to the default page every hit the "encrypt" page (our home page now). My question is this. Will the search engines index our encrypted home page and Web site when it must go through the default page first, which has the encryption?
[2003-08-15] Let Your Visitors "Print This Page"
A fantastic way to remind your site visitors to come back and visit you is by offering them a quick way to print a page that they can read offline later at their convenience. I personally do this printing process myself, when I am limited to the amount of time I have to read information on a web site thoroughly.
[2003-08-14] Dealing With Duplicate Data From Form Submissions
We've received several requests for a method of verifying data submitted with a web page form is unique. So I made a kit that can be used to implement such a method, and give it to you in this article.
[2003-08-13] Spinning Text Meets Same Fate as Skip Intro
Practical Applications of 3D in Flash The early days of Swift 3D sort of remind me of the early days of Flash. People were so excited to finally have a great new tool to create cutting edge Web content, but were often struggling to find the best uses for that content.
[2003-08-12] How to Be a Happy Freelance Designer
If you have been designing websites for very long you know the ups and downs of the business. This is especially true if you are working as a freelance designer and making all the top-level decisions in your business. If you are considering going into the web design field, this article will be of special interest to you. It may help you decide whether this field is "right" for you. At the very least it will give you a real-life perspective from a well-established designer.
[2003-08-12] The Secure Socket Layer
What is SSL? SSL, or Secure Socket Layer, is an Internet Engineering Task Force (IETF) approved protocol designed by Netscape to facilitate the secure transferring of information over the World Wide Web. SSL works by authenticating the server's identity, along with the user's identity, and sending encrypted information through the channel, protected from prying packet sniffers.
[2003-08-12] How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
[2003-08-12] Optimizing Dynamic Pages - Part I
You are the Widget Queen. You eat, breathe, and live widgets. You sell more widgets than anyone. You want to reach more widget customers, so you have decided to sell widgets on the web. You have spared no expense in designing and building the ultimate widget website. You have widget descriptions; you have widget specifications; you even have widget movies. The only thing your widget website does not have is visitors.
[2003-08-11] How To Have Fewer Bugs Starting Today
-Conduct Creative Code Reviews. Code reviews can be formal or informal, and they can be great even if you're a single-person team. I've had great luck read code printouts in all sorts of odd situations - in the pool, at the beach. Give it a shot. Try using markers and hacking the printouts all up. Try pasting all your code on the walls of a room, and assign a section of a wall to each team member.
[2003-08-08] Help Their Eyes Find It
Every one of your visitors is barraged daily with massive quantities of information. So are you. So am I. How do we cope? We become remarkably selective in our consumption of the stuff. Some folks say this is a function of impatience - I figure it's a basic survival skill.
[2003-08-08] New Link Markers
Here is a way you can put "New" markers next to links that you have added or changed since your visitor last viewed your web page.
[2003-08-08] SEO Corner - Keyword repetition in HTML tags
Reader Question: We have a client that has begun using an SEO service that uses multiple . Your opinion please?
[2003-08-08] Design Patterns -- An Evolutionary Step to Managing Complex Sites
When your organization's web site or intranet has hundreds of contributors, how do you ensure that every page is high quality and extremely usable? Especially, if these contributors have never designed a web page before?
[2003-08-07] Images for the Web
I've talked a lot about the need for speed. Specifically, the importance of your web pages loading quickly. Images are the number one culprit. Like a vampire, they are seductive and at the same time suck the life out of your site. (By the way, since this article deals with images, I will be using some as examples and this will cause the pages to take a while to load.)
[2003-08-07] The Best Tool to Discover User Needs
The most valuable asset of a successful design team is the information they have about their users. When teams have the right information, the job of designing a powerful, intuitive, easy-to-use interface becomes tremendously easier. When they don't, every little design decision becomes a struggle.
[2003-08-07] Marketing Tips for Steady, Long-Term Traffic & Sales
Marketing an internet business requires consistent effort to be effective. "Consumable" advertising is that which needs to be constantly repeated, such as placing newsletter ads. While this type of advertising plays a role in your overall marketing plan, there are other methods which can yield a steady flow of traffic and sales over time, even if you were to take a break from your marketing efforts. These include:
[2003-08-06] Search Engine Optimization – What is it? Why does it work?
If you build it, will they come? That depends. Can your potential clients find your business' web site when they search for it online? If you haven't thought about optimizing your site for search engines the answer is probably no. By 'optimizing' your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales.
[2003-08-06] The Newbie's Mind Set To Making It Online
Since approximately 90% of all online businesses fail, what type of mind set does the newbie need to "make it"?
[2003-08-06] 6 "Killer Ad" Secrets That Draw Traffic
My friend David tried to tell me. But I kept struggling on, treading water, spending my money. No traffic. Then I started listening. And it changed. And oh, the pain I could have saved myself, had I just learned earlier, these 6 tips for getting traffic faster.
[2003-08-05] 9 Near Fatal Flaws Most Links Pages Suffer From and How to Avoid Them
Trading links is critical to online success. Yet most links pages are defective! The worst ones can have nine near fatal flaws. How does yours stack up?
[2003-08-01] Flexible CGI output with HTML templates
Consider our free search engine script. It is an excellent application, but it wouldn't be very helpful for others if it could display its results only in the output page format that we use for our site. Somebody else's site will probably need the output page to contain site-specific navigation links, different colors, or even a completely different layout concept.
[2003-08-01] ColdFusion Mad Libs (Part 1 of 2)
Hello ColdFusion people. Here's a nice little time-waster that you can put up on your site that is sure to amuse your visitors and keep them coming back for more.
[2003-08-01] Duplicate content in the search engines
Reader question: If I have my web site www.depression-therapist.co.uk and then got another, such as www.depression-therapist.com or www.depression-anxiety.com would I be in effect causing search engines to think I am spamming, if both sites have the identical written content? Will they take one or both of my sites off their search engines? Or will I have to make BOTH sites different? I would be grateful for any thoughts on this.
[2003-08-01] Adding Text to Images
One of the most frequently asked questions by new webmasters is how to add text to their images. I have good news for everyone. It's easy, so relax.
[2003-08-01] Optimizing Gif images for the web - Part II
In the previous article on optimizing GIF images for the web, we learned a few basic things about the GIF image format - who developed it, the (Limpel-Ziv and Welch) compression algorithm it uses and how we can decrease the file size of a GIF image by removing unwanted areas and reducing the number of colors.
Reader question: I still want some more clarification on keyword-rich URLs and search engine visibility. We are an Outdoor Gear/Sporting Goods website with the generic URL outdoorworld.biz I gather from your article that breaking our Web site navigation into different categories such as:
[2003-08-29] Removing Space Around Web Forms
The easiest and most effective way to eliminate unwanted text around your web forms is to use a snippet of CSS code.
[2003-08-28] Iterative Design -- The Power of Cascading Style Sheets
Sheets for Prototyping is an essential tool for designers. The ability to take a vision, quickly mock it up, and present it for critique and evaluation is critical to developing quality, usable designs. Prototypes are most valuable when teams can iterate quickly. Taking an idea, trying it out, discovering flaws, modifying the design, and trying it out again is the essence of an iterative approach to design.
[2003-08-22] SEO Corner - Keyword-rich URLs and search engine visibility
Question: Can an search engine's bot distinguish between words in a domain name? For example, if a domain name is www.biggreenboat.com, will search engines "separate" these words (Big Green Boat) and then give prominence towards keywords or as if treated as keywords?
[2003-08-22] Watermarks with Cascading Style Sheets
In the print industry the sign of quality paper is a company watermark or brand emblem. This same effect can be achieved for your company's web site using CSS. This effect is compatible only with MIE4+ and NS6.1+. Older browsers will simply not render the watermark.
[2003-08-19] Calculating the Cost of Content
In our enthusiasm to measure clickthroughs, pageviews and revenues, we seldom stop to consider the cost of our Web site content.
[2003-08-18] Fonts: Choosing Wisely
Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.
[2003-08-15] SEO Corner - Hiding Content from the Search Engines
Question: We have recently inserted an "encryption code" in our home page at http://www.imagelair.com to keep most from viewing our source code (meta tags/keywords). The code works fine, but we noticed that our stats program reflected that about half of the hits to the default page every hit the "encrypt" page (our home page now). My question is this. Will the search engines index our encrypted home page and Web site when it must go through the default page first, which has the encryption?
[2003-08-15] Let Your Visitors "Print This Page"
A fantastic way to remind your site visitors to come back and visit you is by offering them a quick way to print a page that they can read offline later at their convenience. I personally do this printing process myself, when I am limited to the amount of time I have to read information on a web site thoroughly.
[2003-08-14] Dealing With Duplicate Data From Form Submissions
We've received several requests for a method of verifying data submitted with a web page form is unique. So I made a kit that can be used to implement such a method, and give it to you in this article.
[2003-08-13] Spinning Text Meets Same Fate as Skip Intro
Practical Applications of 3D in Flash The early days of Swift 3D sort of remind me of the early days of Flash. People were so excited to finally have a great new tool to create cutting edge Web content, but were often struggling to find the best uses for that content.
[2003-08-12] How to Be a Happy Freelance Designer
If you have been designing websites for very long you know the ups and downs of the business. This is especially true if you are working as a freelance designer and making all the top-level decisions in your business. If you are considering going into the web design field, this article will be of special interest to you. It may help you decide whether this field is "right" for you. At the very least it will give you a real-life perspective from a well-established designer.
[2003-08-12] The Secure Socket Layer
What is SSL? SSL, or Secure Socket Layer, is an Internet Engineering Task Force (IETF) approved protocol designed by Netscape to facilitate the secure transferring of information over the World Wide Web. SSL works by authenticating the server's identity, along with the user's identity, and sending encrypted information through the channel, protected from prying packet sniffers.
[2003-08-12] How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
[2003-08-12] Optimizing Dynamic Pages - Part I
You are the Widget Queen. You eat, breathe, and live widgets. You sell more widgets than anyone. You want to reach more widget customers, so you have decided to sell widgets on the web. You have spared no expense in designing and building the ultimate widget website. You have widget descriptions; you have widget specifications; you even have widget movies. The only thing your widget website does not have is visitors.
[2003-08-11] How To Have Fewer Bugs Starting Today
-Conduct Creative Code Reviews. Code reviews can be formal or informal, and they can be great even if you're a single-person team. I've had great luck read code printouts in all sorts of odd situations - in the pool, at the beach. Give it a shot. Try using markers and hacking the printouts all up. Try pasting all your code on the walls of a room, and assign a section of a wall to each team member.
[2003-08-08] Help Their Eyes Find It
Every one of your visitors is barraged daily with massive quantities of information. So are you. So am I. How do we cope? We become remarkably selective in our consumption of the stuff. Some folks say this is a function of impatience - I figure it's a basic survival skill.
[2003-08-08] New Link Markers
Here is a way you can put "New" markers next to links that you have added or changed since your visitor last viewed your web page.
[2003-08-08] SEO Corner - Keyword repetition in HTML tags
Reader Question: We have a client that has begun using an SEO service that uses multiple . Your opinion please?
[2003-08-08] Design Patterns -- An Evolutionary Step to Managing Complex Sites
When your organization's web site or intranet has hundreds of contributors, how do you ensure that every page is high quality and extremely usable? Especially, if these contributors have never designed a web page before?
[2003-08-07] Images for the Web
I've talked a lot about the need for speed. Specifically, the importance of your web pages loading quickly. Images are the number one culprit. Like a vampire, they are seductive and at the same time suck the life out of your site. (By the way, since this article deals with images, I will be using some as examples and this will cause the pages to take a while to load.)
[2003-08-07] The Best Tool to Discover User Needs
The most valuable asset of a successful design team is the information they have about their users. When teams have the right information, the job of designing a powerful, intuitive, easy-to-use interface becomes tremendously easier. When they don't, every little design decision becomes a struggle.
[2003-08-07] Marketing Tips for Steady, Long-Term Traffic & Sales
Marketing an internet business requires consistent effort to be effective. "Consumable" advertising is that which needs to be constantly repeated, such as placing newsletter ads. While this type of advertising plays a role in your overall marketing plan, there are other methods which can yield a steady flow of traffic and sales over time, even if you were to take a break from your marketing efforts. These include:
[2003-08-06] Search Engine Optimization – What is it? Why does it work?
If you build it, will they come? That depends. Can your potential clients find your business' web site when they search for it online? If you haven't thought about optimizing your site for search engines the answer is probably no. By 'optimizing' your site for search engines, you can cost effectively direct targeted traffic to your web site, which leads to increased sales.
[2003-08-06] The Newbie's Mind Set To Making It Online
Since approximately 90% of all online businesses fail, what type of mind set does the newbie need to "make it"?
[2003-08-06] 6 "Killer Ad" Secrets That Draw Traffic
My friend David tried to tell me. But I kept struggling on, treading water, spending my money. No traffic. Then I started listening. And it changed. And oh, the pain I could have saved myself, had I just learned earlier, these 6 tips for getting traffic faster.
[2003-08-05] 9 Near Fatal Flaws Most Links Pages Suffer From and How to Avoid Them
Trading links is critical to online success. Yet most links pages are defective! The worst ones can have nine near fatal flaws. How does yours stack up?
[2003-08-01] Flexible CGI output with HTML templates
Consider our free search engine script. It is an excellent application, but it wouldn't be very helpful for others if it could display its results only in the output page format that we use for our site. Somebody else's site will probably need the output page to contain site-specific navigation links, different colors, or even a completely different layout concept.
[2003-08-01] ColdFusion Mad Libs (Part 1 of 2)
Hello ColdFusion people. Here's a nice little time-waster that you can put up on your site that is sure to amuse your visitors and keep them coming back for more.
[2003-08-01] Duplicate content in the search engines
Reader question: If I have my web site www.depression-therapist.co.uk and then got another, such as www.depression-therapist.com or www.depression-anxiety.com would I be in effect causing search engines to think I am spamming, if both sites have the identical written content? Will they take one or both of my sites off their search engines? Or will I have to make BOTH sites different? I would be grateful for any thoughts on this.
[2003-08-01] Adding Text to Images
One of the most frequently asked questions by new webmasters is how to add text to their images. I have good news for everyone. It's easy, so relax.
[2003-08-01] Optimizing Gif images for the web - Part II
In the previous article on optimizing GIF images for the web, we learned a few basic things about the GIF image format - who developed it, the (Limpel-Ziv and Welch) compression algorithm it uses and how we can decrease the file size of a GIF image by removing unwanted areas and reducing the number of colors.
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