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[2004-07-26] Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method
You have a great idea for a different page layout, some new copy or image, or a promotion that will give your site the kick in the pants it needs to break through stagnant conversion. You want to make the change, but you have been through this drill before. Some efforts make things better, some of them don't, and for the rest, it is unclear, so you assume they must have had some positive impact.
[2004-07-19] Banner Advertising
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
[2004-07-16] Optimize your Photos for the Web
It doesn't matter if your emailing photos of your grandson or putting images of your latest product on your online store. Too many people don't consider optimizing their photos for the web. We've all been on too many web pages where it seemed that the photos would never load, and sometimes they didn't. So here are some steps to make sure that your photos show up on your site.
[2004-07-13] CSS a Great Optimization Tool
What is CSS? CSS stands for Cascading Style Sheets. It is a webdesign language that is used to increase the look and feel of your website. It can be of great use when you are optimizing your website for search engines. Search Engines go through your website as fast as they can. So usually its better to have less code and more content. CSS allows you to use simple tags in your code and have high effects.
[2004-07-06] Usability and Listening to Customers Have Limits
Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.
[2004-07-06] Tried and Tested Tips to Improve your Website - Part 1
1. DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. If you have many images on a single page, consider deleting few of them or moving them to a new page.
[2004-07-06] Five Common Web Design Mistakes
There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them.
You have a great idea for a different page layout, some new copy or image, or a promotion that will give your site the kick in the pants it needs to break through stagnant conversion. You want to make the change, but you have been through this drill before. Some efforts make things better, some of them don't, and for the rest, it is unclear, so you assume they must have had some positive impact.
[2004-07-19] Banner Advertising
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
[2004-07-16] Optimize your Photos for the Web
It doesn't matter if your emailing photos of your grandson or putting images of your latest product on your online store. Too many people don't consider optimizing their photos for the web. We've all been on too many web pages where it seemed that the photos would never load, and sometimes they didn't. So here are some steps to make sure that your photos show up on your site.
[2004-07-13] CSS a Great Optimization Tool
What is CSS? CSS stands for Cascading Style Sheets. It is a webdesign language that is used to increase the look and feel of your website. It can be of great use when you are optimizing your website for search engines. Search Engines go through your website as fast as they can. So usually its better to have less code and more content. CSS allows you to use simple tags in your code and have high effects.
[2004-07-06] Usability and Listening to Customers Have Limits
Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.
[2004-07-06] Tried and Tested Tips to Improve your Website - Part 1
1. DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. If you have many images on a single page, consider deleting few of them or moving them to a new page.
[2004-07-06] Five Common Web Design Mistakes
There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them.
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