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Development Of Google Browser Confirmed

At the end of July, I wrote that it looked like the Google Browser might actually be in the works after all, based upon their recent hire of a browser security expert.

I now see this in this Wall Street Journal article from August 2nd about Google's push into creating their own wireless phone that they are indeed working on a browser - built specifically for these proposed cellphones:

"Now it is drafting specifications for phones that can display all of Google's mobile applications at their best, and it is developing new software to run on them. The company is conducting much of the development work at a facility in Boston, and is working on a sophisticated new Web browser for cellphones, people familiar with the plans say."
Could this be what they'll have that browser hacker working upon?

Michael Arrington at TechCrunch reminded us that Google has also invested in the Maxthon Browser not long ago, so there's even more indication that Google could still intend to launch their own general web browser as well. The Maxthon Browser is apparently used particularly in China.

In any case, if the WSJ reporters' sources are correct, we now have confirmation that Google is indeed working upon writing their own browser software.

Due to my interests in local search, I'm further fascinated that Google's plans for the mobile phone specify that it should include GPS capability:
"The specifications Google has laid out for devices suggest that manufacturers include cameras for photo and video, and built-in Wi-Fi technology to access the Web at hot spots such as airports, coffee shops and hotels. It also is recommending that the phones be designed to work on carriers' fastest networks, known as 3G, to ensure that Web pages can be downloaded quickly. Google suggests the phones could include Global Positioning System technology that identifies where people are."
I recently wrote an article on Geolocation, and it's clear to me that Google's inclusion of GPS in these devices is so that they can target locally-oriented ads and content directly to the users.

GPS-enabled devices would have the highest degree of geolocational accuracy of any of the methods for associating real-world locations with the virtual-world internet users.


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About the author:
Chris formerly headed up the Advanced Technology Department for Verizon (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies.
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Development of Google Browser Confirmed